The development of Digital Marketing since the 1990s and 2000s has transformed the way brands and businesses use technology for marketing. Marketing is increasingly relying on data to drive campaigns online. Gone are the days when social media platforms offered a space to catch up with old friends. Now brands are increasingly leveraging these platforms to connect with prospects and grow conversions – and they are doing that by studying trend data.
The disruptive nature of the digital revolution that is sweeping across the marketplace today can only be ignored by a brand at its own imminent peril – and that is putting it lightly.
Traditional brick-and-mortar corporations now leverage the power of cyberspace to tap into a vibrant digital device culture. Driving that culture is an ever-growing craving for mobility while keeping in touch with every aspect of their life at the tap or click of a button. The new age nomadism.
But what exactly do we mean by digital marketing and how does CyMetrica approach it? According to HubSpot, makers of one of the largest Customer Relations Management (CRM) software, digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Wikipedia extends this definition to include non-Internet channels such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.
At CyMetricA we have re-engineered the digital marketing ecosystem to bring the science of influence into the equation. Gone are the days when social media content sharing was done at the whim of someone’s mood. Now from creative design to when to post, everything runs on algorithms. Computer vision calculates the text-to-image ratio to establish any overuse and commensurate penalises on reach, and machine Learning identifies the optimal posting time. We work with a client to inform the analytics end of the spectrum that relevant and meaningful engagements become possible. We help you through Machine Algorithms to crack the problem of where, when, and what needs of your content-sharing activities.